choreobots

Film

ChallEnge

How do you turn high-tech concepts like robotics, AI and digital transformation into something electrifying for a diverse crowd?



We needed a showstopper at Hannover Messe—one that would blend storytelling with technology to break the boundary between digital and physical worlds.

What if our robots 
tell the story?

In a choreography of steel, screen & story.

An immersive blend of art and engineering, with robots as the unexpected narrators of innovation: 4 towering robots, each with dual 2x3-meter screens, alongside a stunning 25x4 meter videowall—all synchronized in breathtaking 8K visuals. Telling a multidimensional script to deliver a powerful message that blurred digital and analog.

The high-tech masterpiece was the highlight of the entire trade fair. It drew huge crowds nonstop and made everyone feel the future.